Netflix logo red11/4/2023 ![]() ![]() Let’s take a look at some of their most well-known trademarks. Since their first filings back in 2002, Netflix has registered hundreds of trademarks with the trademark office, gaining the trademark rights to an array of different marks. Netflix’s sounds, logo, and slogans are inextricably linked with them. Its viewing style lets users watch whatever they want at their own pace which creates an environment that users want to return to time after time. Netflix is considered the modern father of the binge-watching phenomenon. In that time, Netflix’s projects have been nominated for over 600 Primetime Emmy Awards (and won 112 of them). They’ve produced major hits like Bird Box and Stranger Things. Starting in 2012, Netflix has produced movies and shows under the ‘Netflix Originals’ tag. It’s thought that around 2 million customers still use Netflix’s rental service, compared to at least 60 million active Netflix accounts (in the USA alone). However, despite being known for their app and, Netflix still ships DVD rentals. Netflix began with a DVD shipping business model, but in 2007, they’d expand to streaming services online, and now, that is where the majority of their income comes from. Netflix, Inc, the corporate giant and popular media services provider, was founded in the late 90s they have grown exponentially and as of 2022, they hold the majority market cap of the streaming industry.
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